People: Genesus takes on new general director
Genesus announced that Mercedes Vega has joined Genesus in Western Europe as general director, with initial sales responsibilities in Spain, Portugal and Italy. Mercedes currently lives in Madrid, Spain.
Vega is a Veterinarian Doctor with a Master’s Degree in Business. She has been involved in the Swine Genetics business for over 25 years, working initially for JSR España. Later she joined Topigs Iberica Group, in the beginning as a marketing and sales manager; becoming CEO of Topigs-Iberica
“The markets of the three countries combined, account for approximately 3.5 million sows. Her focus will be growing Genesus’ business in Spain. With her vast knowledge of the industry and extensive management experience, she will be able to fulfill all of the aspects related to creation of Genesus sales and business development ,” stated Jim Long president-CEO Genesus
Vega is a Veterinarian Doctor with a Master’s Degree in Business. She has been involved in the Swine Genetics business for over 25 years, working initially for JSR España. Later she joined Topigs Iberica Group, in the beginning as a marketing and sales manager; becoming CEO of Topigs-Iberica
“The markets of the three countries combined, account for approximately 3.5 million sows. Her focus will be growing Genesus’ business in Spain. With her vast knowledge of the industry and extensive management experience, she will be able to fulfill all of the aspects related to creation of Genesus sales and business development ,” said Jim Long.
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