Zhongpin to start trial production at new pork plant

Phase 1, for chilled and frozen pork, began operating in January 2010 with an annual production capacity of about 100,000 metric tons for chilled and frozen pork.

The new prepared pork products plant will have an annual production capacity of about 36,000 metric tons. The total investment in phase 2 was approximately $22 million.

The new prepared pork facility will produce sausages, hotdogs, and other Chinese-style and western-style low-temperature meat products. These products have been developed by thorough market research and analysis and R&D by the Company. The marketing, sales, and R&D team have completed outstanding work during the facility’s construction to ensure that the products produced will satisfy a wide range of consumers’ desires and needs. In parallel, they also worked to shorten the duration of the trial production period.
Mr. Xianfu Zhu, Chairman and Chief Executive Officer of Zhongpin Inc., said, “Our new prepared pork plant in our Tianjin cluster joins our plant for chilled and frozen pork that has been producing there since early 2010.

“We are very pleased with the good market acceptance and growth we have earned so far in greater Tianjin and the North China area. In addition to our chilled and frozen pork, we also sell our prepared pork products in Tianjin that we create in other locations, so we already have a good market presence and foundation there for prepared pork products. For that reason, we believe with confidence that our new facility will yield good market share increases for our prepared pork products in greater Tianjin. We are quite confident that the new facilities in Tianjin will satisfy the traditional strong market demand during the Chinese New Year in early 2012.”