New Roxell presence in Malaysia
As of May, 2010, Roxell serves and supplies its customers and distributors in the Asia-Pacific region directly from a newly established facility in Malaysia.
The new Roxell branch is situated in Shah Alam in the state of Selangor.
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The location was strategically chosen. It is in the proximity of Port Klang at the west coast and also offers direct access to the main roads on the north-south and the east-west axes of the peninsula as well as to the major railway and airport connections.
The Malaysian capital, Kuala Lumpur, is about 25 km away.
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Gino Van Landuyt, Managing Director of Roxell said: “Our regional presence offers tremendous advantages for fast supply and service to our customers in a vast territory of Southeast Asia.
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In practice, the facility overcomes problems with time zones and will allow a faster processing of queries, orders and deliveries. Our customers will continue to receive the Roxell® products from the factory in Belgium.”
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In the first stage, Roxell will concentrate on locally providing their complete broiler system concept including Flex-Auger™ transport systems and feed storage bins. The range of product offerings will gradually extend to the full Roxell product line. By the end of this year, a local assembly unit is expected to be operational to enhance Roxell’s flexibility even further.
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The premises covers 2500 m², including 1800 m² of warehouse and 700m² of offices and a showroom displaying the full range of Roxell systems.
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From its facility in Malaysia, Roxell will in a first step serve Malaysia, Thailand, Indonesia, Vietnam, Taiwan, South-Korea, the Philippines, Brunei, Singapore, Bangladesh and Sri Lanka.
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