With support from the National Pork Board, Burger King Corp. is introducing BK Fire-Grilled Ribs at participating Burger King® restaurants nationwide.
“We are pleased to see Burger King Corp. become the first national fast-food hamburger chain to serve authentic bone-in ribs,” says Paul Perfilio, national foodservice marketing manager for the National Pork Board. “When you talk about barbecue, you talk about pork, and these bone-in ribs are 100 percent pork and full of flavor.”
“Anytime we can get a major foodservice chain to feature a great product like this, it helps keep pork top of mind with the public, and that’s beneficial for everyone involved,” says Dianne Bettin, chairman of the Pork Checkoff’s Domestic Marketing Committee. Bettin, from Truman, Minn., runs a farming operation with her husband, Doug.