Danish Crown is now ready with plans for a new factory in Council Bluffs in the US to future-proof Plumrose USA, which has had problems in recent years keeping up with demand.
Danish Crown now plans to build a new cold cut factory in Council Bluffs, Iowa, to safeguard Plumrose USA’s future competitiveness.
Flemming N. Enevoldsen stresses that the investment in a new facility is necessary whatever the shape of Danish Crown’s future ownership structure.
”Regardless of Danish Crown’s ownership structure, we can only maintain Plumrose’s value by ensuring a competitive factory structure. The production costs at the new factory will be significantly lower – both due to increased automation and reduced labor costs and, in addition, due to significantly lower transportation costs between the existing facilities, says Flemming N. Enevoldsen
The first sod will be cut in Council Bluffs on 1 October 2011, and the new factory is expected to be completed in about 12 months.