Bayer goes multimedia to give livestock producers better tools
In a multi-media approach to close the gap between animal producers and veterinarians, German animal health company Bayer Animal Health presented several tools for pig producers to gain a better insight into the health status of their farms.
Bayer, headquartered in Leverkusen, Germany, introduced pig-farm proof checklists for piglets from birth to weaning. Colourful, easy-to-read and printed on strong paper, they can be carried©through pig farms and be used whenever needed.
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A similar approach was taken to enlighten dairy farmers about the topic of mastitis.©
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For now, both tools are only available in German, but if success is proven, the concept will be launched in other countries as well.
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Rats, mice, flies
In addition, the company launched a Bayer TV (www.bayerfarm.tv) iPhone application and the BayTool – an online programme to monitor the fight against unwanted visitors on-farm, like rats, mice or flies. For reasons of hygiene, disease spread, animal feed cannibalism and destruction of farm equipment, these should be kept out.
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Volkmar Hedwig, product manager farm hygiene at Bayer CropScience, illustrated the necessity of a proper approach: “I sometimes hear producers tell me: ‘I have put some poison or traps here and there, but I don’t remember exactly where.’ Well, this is not the way to do it.”
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The company uses Google Earth technology to map farms and to indicate where certain rodents would have been spotted.
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Related websites:
Bayer www.bayer.com
Bayer Farm www.bayerfarm.com
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