Tianli Agritech signs deal with supermarket chain
Tianli Agritech*, a breeder hogs, market hogs and black hogs producer, headquartered in Wuhan City, China, has signed an agreement with Wushang Mart to sell cuts of its Tianli-Xiduhei black hog meat through three of Wushang Mart’s retail outlets located in Wuhan City, Hubei province.
Wushang Mart is a supermarket chain with retail outlets across major cities in Hubei province and a wholly owned subsidiary of Wuhan Department Store Group Co., Ltd. Established in 1959, Wuhan Department Store Group is one of the oldest and largest retail enterprises in Hubei province. According to its latest Annual Report (filed on April 24, 2013), Wuhan Department Store Group had net sales of RMB 14.9 billion in 2012, of which Wushang Mart contributed approximately RMB 6.2 billion, or 42% of total net sales.
Mrs. Hanying Li, Chairwoman and CEO of Tianli Agritech commented, “Since we resumed our retail operations in April this year, we have made significant progress in our effort to build out our retail distribution network for our Tianli-Xiduhei hog meat cuts. Today’s announcement marks our fourth partnership with leading supermarket chains in the Wuhan market following Lao Nong Min, Newstar, and Zhongbai. As we are committed to further expand our retail outreach in Wuhan as well as other geographic markets, we expect significant growth from our retail operations in coming quarters.”
* “Tianli” or the “Company”
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