People: PIC appoints new commercial director
As of April 1st 2013, Dr. Kerstin Reiners will be starting her new position at PIC, a supplier of genetic improvement.
After two years as export coordinator for a Danish weaner and slaughter pig trader, she began working working for PIC Germany from 2007 to 2011. Assigned to the Technical Service department, Kerstin provided genetic and technical services to customers. From 2010 she took over the management of Technical Service and Supply Chain.
From 2011 she was responsible for the international product management of the product line mastersorb at EW Nutrition GmbH, a company belonging to the Erich-Wesjohann-Group. With her extensive expertise and her international experience in Genetics, Production, Sales, Marketing and Key Account Management, Dr. Kerstin Reiners became competent representative of PIC for all business partners.
In the new established business structure for PIC Europe she will be responsible for Western Europe with the important markets in Germany, Benelux, Denmark, Austria and Czech Republic.
“I am looking forward to the upcoming challenges in a well-established international company. Very important to me is our focus on customers and partners. The claim ‘Never stop improving’ has driven PIC to become an international leading genetic company, and this claim will also be the driver in the future. As a capable and service-oriented partner we will continue to support our customers to improve their total economy in order to succeed and enhance in volatile markets.”, states Dr. Kerstin Reiners.
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