Carrefour CEO apologises for his statement on Mercosur meat
The CEO of Carrefour, Alexandre Bompard, formally apologised to Brazilian meat producers and the country’s agriculture sector following controversial remarks that triggered a boycott of the retail chain by major Brazilian meat companies.
The comments, perceived as disparaging to the quality of Mercosur’s meat, led to a strong response from the industry and prompted diplomatic engagement between Carrefour and Brazilian authorities.
The controversy began when Bompard, during an international event, reportedly questioned the sustainability and quality of Brazilian meat products. His remarks sparked outrage among Brazilian meat producers, who accused the executive of undermining the reputation of the country’s agricultural exports.
Boycots
This backlash culminated in several leading meat companies boycotting Carrefour’s operations in Brazil, temporarily halting supplies to the retailer. For example, BRF, Seara, and cooperatives (such as Autora) stopped selling and delivering their products to Carrefour, Atacadão and Sam’s Club shops in Brazil. According to specialists, Carrefour would have had meat for just a few days. Even hotels and pubs declared to stop buying from the brand.“If it is not good for French consumers, it is not for Brazilians too”, supported Brazil’s Minister of Agriculture and Livestock, Carlos Fávaro.
Bompard’s letter
In response, Bompard sought to address the situation through an official press release and a direct letter to the Minister. In the letter, Bompard expressed regret over his statements and reaffirmed Carrefour’s commitment to Brazil’s agricultural sector, describing it as a strategic partner for over 50 years. “If Carrefour France’s communication caused confusion and may have been interpreted as questioning our partnership with Brazilian agriculture or as a criticism of it, we apologise.”
In addition, he acknowledged the “high quality” of Brazilian meat and emphasised the retailer’s intention to strengthen its relationships with local producers. “We recognise that Brazilian agriculture provides meat of high quality, with respect for standards and flavour,” Bompard wrote.
In the press release, Carrefour reiterated its reliance on Brazilian meat, highlighting that the country is one of the largest suppliers of beef, poultry, and pork to the group globally.
Redline
Minister Fávaro acknowledged Bompard’s apology and underscored the importance of preserving the image of Brazilian exports in global markets. He noted that Brazil’s meat industry adheres to rigorous quality and sustainability standards, making it a key player in international trade. “The Brazilian meat sector is not only vital to our economy but also to global food security. We have marked a red line for this kind of statement” the minister said.
Cautious optimism
Brazilian meat producers have yet to fully respond to Bompard’s apology, with some expressing cautious optimism about the potential for reconciliation. However, industry representatives stressed the need for Carrefour to adopt measures that reinforce its commitment to the partnership, including transparent communication and proactive support for Brazilian producers.
Carrefour is one of the largest retailers in Brazil, with a significant share of the country’s supermarket sector. On the other hand, Brazil contributes almost 25% of the French retailer’s income.
