Zhongpin: Expansion of pork plant completed
Zhongpin Inc., a meat and food processing company in the People’s Republic of China, announced that it has completed the five-month expansion and improvement of its pork plant in the city of Anyang in the Henan province.
Millions invested
Zhongpin invested about $6.6 million in the reconstruction project to further improve the plant’s pre-cooling room, slaughtering line equipment, refrigeration systems, sewage treatment system, and ancillary facilities. With the expansion,
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Chilled pork capacity up
Zhongpin has increased the plant’s capacity by 35% to an annual capacity of 85,000 metric tons from the previous 63,000 metric tons. Chilled pork capacity now accounts for about 70% of the plant’s capacity, up from the prior 60% of capacity. The plant’s new operations are running well and will be producing at higher volumes in the near future.
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Mr. Xianfu Zhu, Chairman and chief executive officer of Zhongpin Inc., explained, “Our improvements in this facility, especially for chilled pork, demonstrate our already good success in Anyang and the north China market. We believe the new capacity will help us meet the rapidly growing demand for high-quality chilled pork that we expect in north China during the next several years.”
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Zhongpin’s Anyang plant began operations in September 2007. This expansion in 2010 was the plant’s first major reconstruction. During the expansion, the Anyang plant’s operations and pork distribution system to the market operated as usual.
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In Zhongpin’s marketing strategy, north China is one of the company’s important markets. The expansion in the Anyang plant will help satisfy the growing demand for Zhongpin’s products in this important region.
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Also read: Zhongpin starts pork plant expansion
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