Waitrose to fully support British pork

The supermarket plans to switch its supply by the end of the year, and will build on its commitment to the British industry, already sourcing 100 per cent of its fresh pork and more than 90 per cent of its bacon from the UK.

Challenging times
The move comes as the industry faces one of the most challenging times in its history with nine out of 10 pig farmers considering quitting for good as farmers currently lose around £12 on every pig produced.

Natalie Mitchell, Senior Meat Buyer at Waitrose, said: “Our decision to source all of our own label fresh pork, bacon and sausages from the UK sends out a strong vote of support to British pig farmers who are experiencing very difficult trading conditions. British pig farmers produce some of the world’s best pork – and they need our support now more than ever before.”

Unique payment model
The retailer will continue to apply its unique payment model to for its pig farmers which takes into account the cost of production for the farmer, ensuring they receive sustainable and stable returns.

Stewart Houston, chairman of the National Pig Association and Bpex said: “This is very good news for the British pig industry and Waitrose is to be congratulated for the move. The tangible support Waitrose has shown for the British pig industry is most welcome in these difficult times.”

Related Website
• BPEX
• Waitrose

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