VIV Europe: trapped between expectation and experience
VIV Europe, Moscow Edition, was a show that aroused a mixed bag of feelings with organisers, visitors and exhibitors alike. The trade show, held 27-29 May, attracted less visitors than expected, but was good for some and poor for others. What lessons could be learnt?
Source: Volume 24, No. 6
For full article please click on pdf link below
For full article please click on pdf link below
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