UK consumer purchases of bacon are soaring and fresh pork and sausages are in hot pursuit according to new figures produced for BPEX.
The figures show bacon purchases up 7.9%, fresh pork up 5.3% and sausages are showing a 2% rise.
BPEX head of Marketing Chris Lamb said: “This continues the trend of people looking for high quality, value for money pork.
“This growth for both pork and for poultry comes at a time when beef and lamb are under pressure and are losing volume – even such staples as beef mince.
“The figures also show, over the same period, twice as many households bought bacon than fresh chicken breasts while one and a half times more bough sausages.
The figures are the latest from TNS and covers the four-week period ending on October 4, compared with the same period last year.