UK: Finalists announced in new ABN Innovation Award

The award provides a unique opportunity for young people from both outside and within the industry to put forward exciting and innovative concepts for marketing British pig or poultry food products to the UK consumer and the winner, who receives £1000 in prize money, will be announced on the second day of the RASE/ABN British Pig and Poultry Fair, Stoneleigh Park, Warwickshire on May 11/12, 2010.

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Kerri Worrall, 32, from Pulham St Mary, Norfolk. Kerri is a freelance PR consultant, graphic designer and copywriter.

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Tom Martindale, 22, is currently studying agriculture and marketing at Harper Adam’s University College, Shropshire. Tom plans to return to the family business in Hampshire where the 90-sow free range herd is combined with a pork processing business. Nearly all progeny from the outdoor breeding, rearing and finishing site are processed by the business for direct sales.

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Alastair Butler, 29, from Halesworth in Suffolk. After studying marketing and supply chain management Alastair spent six years working in sales in the food industry. He is now a partner in the family business running a 2,000 sow outdoor free range unit.

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“We are delighted with the response to this new award” says RASE event director Alice Bell. “We have received some very interesting concepts and look forward to seeing their presentations on the second day of the Fair”

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The judging panel includes Michael Barker from the Grocer magazine, Debbie and Andrew Keeble from Debbie and Andrews and Noble Foods CEO Peter Thornton. Visitors to the Pig and Poultry Fair can listen to the finalists present their ideas and find out who scoops the £1000 prize in the main theatre at 12 noon on Wednesday May 12.