Thailand: Charoen Pokphand Group to relaunch its CP Food Market
After withdrawing from the supermarket business for more than a decade, the Charoen Pokphand Group will relaunch its CP Food Market this month with the relaunch of its first two markets in Bangkok this month.
The retail venture, the channel for CPFs group food products will be the distribution branch of the group’s food products, says Supat Srithanathorn, the groups SET-listed flagship senior vice president, including meat, seafood, fruit and vegetables and products from other suppliers.
The future expansion of CP Fresh Mart stores will target crowded communities and walking streets in urban areas and is part of an effort to lift CPF’s overall sales to 210-220 billion baht by the end 2011, up from 190 billion last year, he says.
(By Joyce Rainat)
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