Ladies In Pigs (LIPs), which was launched in 1991 to promote and create awareness of British pork, has now received the British pig industry’s highest honour, the David Black Award.
The award was presented to LIPs chairman Sue Woodall by Farming Minister George Eustice at an industry breakfast, held in the House of Lords.
Sue said: “It is a real honour for us to be recognised by the industry but it really has been a tremendous team effort and once the members realise the magnitude of it, I’m sure they will be absolutely delighted.
“All the members, and we now have about 300, are absolutely passionate about promoting British pork.”