CPF shifts to bulk trading for pork
In a bid to promote the CP brand, Charoen Pokphand Foods (CPF) has shifted its bulk trading of chicken and pork into packages with the CP logo, aimed at achieving a sustainable sales growth of 10-15% of more premium-quality consumer goods.
This move is a bid to become a “global quality brand”, reports Somsak Hongsrichinda, CP senior vice president for modern trade.
“We are working towards our goal to become a global brand as the food segment food solutions manufacturer, assuring consumer food safety from the farm to the table,” he says, adding that the “new strategy was devised after CP’s market survey proved that this year are expected to grow by 10-15% to
Baht 210 billion, despite the severe floods.
(By Joyce Rainat)
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