Dr Albert Hortmann-Scholten is head of the business consulting department of the Lower Saxony Chamber of Agriculture in Oldenburg, Germany. The farmer's son comes from the Lower Rhine (Kalkar-Wissel). After graduating from high school, he studied agriculture until his prediploma at the University of Göttingen. He then completed an agricultural apprenticeship and then a sixmonth internship at a dairy farm in Virginia (USA). This was followed by the main degree in agriculture with a focus on animal production and economics at the University of Bonn. After graduating, he worked for two years as a doctoral student at the station of the Breeding and Insamination Cooperative Rheinland (ZBR) at Gut Schmitthausen in Kleve-Kellen. After completing his doctorate, Dr Hortmann-Scholten completed an apprenticeship for the higher agricultural service at the Government Presidium of Münster. Since 1 September 1990, he has held various functions at Chamber of Agriculture in Oldenburg. Dr Albert Hortmann-Scholten is appreciated in practice as a competent expert in economic issues of animal husbandry and in particular finishing production. As a profound expert on the issues of competitiveness and market analysis, he has recently become increasingly in demand as a speaker and author on the official use of livestock farming.